(Reporter’s note: Challenge accepted!)Įventually, look for Untappd to have a recommendation engine – but for now, Avola says there’s not enough data. When the service was launched, Avola says that they had about 5,000 beers – now the service lists 80,000. Users are also enthusiastic about adding new beers to Untappd’s database. Users are much less enthused about “macro” brews, with reports dropping from 46,000 July to 39,000 in September. For example, Avola says that the check-ins for microbrews has increased from 250,000 in July to 280,000 in September. Untappd could be an effective vehicle for micro breweries trying to promote their wares. If 1,100 doesn’t sound like a lot, consider that Untappd is still a growing service with about 70,000 registered users. Multiply that by the price of a beer, and that’s not bad money headed to Dogfish Head. On day one, Avola says that about 1,100 of the badges were awarded. He noted another badge for Dogfish Head Ancient Ales. The challenge was for users to drink three different beers with the word “Summer.” Naturally, that drove a spike in reports from users trying “Summer” beers.Īnd that’s good for business, says Avola. For example, Avola talked about a Summer badge launched on the 22nd of June. Avola says that when Untappd users have an opportunity to try beers for badges, they will try something different.
How do you do that? We Do Need Some Stinking Badges!īadges, of course, are the way to motivate drinkers. But it’s not about just drinking beer, it’s about motivating users to try different beers. Like Foursquare, Untappd has badges and applies gamification to the already social (we hope) activity of drinking beer. That is, instead of just checking into a location, you’re checking into a beer and sharing that information with your friends. If you’re not familiar with Untappd, Avola might describe it as “the Foursquare for beer,” but with one difference – there’s a point to Untappd. Avola shared insights into what people drink, how to motivate trying new beers and Web development for mobile.
Greg Avola, one of the founders for Untappd, was one of the first speakers today at Monktoberfest. What do you get when you combine gamification, social and beer? No, the answer isn’t just “a really geeky party.” You get Untappd a social network with the motto, drink socially.
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